Small businesses are the backbone of the economy. They create jobs and provide goods and services for consumers in communities across America. Small business owners work tirelessly to grow their companies, but they often don’t know where to start regarding technology. However, there is a wealth of information online that can help small businesses succeed, with online platforms for you to visit sites like Facebook, Twitter, LinkedIn, and more!
This article is all about small business opportunities. Specifically, ten online platforms and services will help you grow your business without spending too much money. These are great for startups or small companies experimenting with new marketing techniques!
Facebook is a social media powerhouse with over two billion active users. So it’s no wonder that small businesses use Facebook to connect with customers and create brand awareness. The best part about using Facebook for your business? It’s free! You can create a Page for your company, post updates, run ads, etc.
Tip: To boost engagement with your audience, try publishing Facebook Live videos. This is a great way to connect directly to customers and answer their questions in real-time!
Twitter is a microblogging platform that allows users to post short, 280-character updates. It’s perfect for businesses because it’s quick and easy to share news and links and connect with customers. Additionally, Twitter offers paid advertising options that can help you reach a wider audience.
Tip: Use hashtags to create conversations with your customers. Hashtags are topics or ideas that people use when they post on Twitter, so try putting a hashtag in the text of every tweet you send to get more exposure!
LinkedIn is a professional networking site that allows users to connect with colleagues, clients, and potential business partners. It’s perfect for small businesses because it will enable you to reach a larger audience than other social media platforms. Additionally, LinkedIn offers paid advertising options that can help you target your ideal customer.
Tip: Use LinkedIn Publisher to publish content on your company page. When you do so, LinkedIn will automatically share this with your followers!
Tip: Posting videos to LinkedIn is a great way to get more views and increase engagement with potential customers. Plus, videos are much faster than other posts – many can be published in just one minute!
- Google My Business
Google My Business is a free service that allows businesses to create a listing on Google. This is a great way to reach customers searching for your business online. You can add information like your company name, address, phone number, website, etc. Plus, you can connect with customers through reviews and ratings!
- YouTube
YouTube is the second-largest search engine globally, so it’s no wonder that small businesses are using it to promote their products and services. You can create a channel for your company, upload videos, and use ads to reach a wider audience.
Tip: Using videos in your marketing strategy is a great way to share helpful information and create brand awareness. Not sure what you should make a video about? Ask customers for feedback and use their suggestions to guide content creation.
- Yelp
Yelp is a site and app that allows users to rate and review businesses. This is an excellent way for small businesses to get customer feedback and learn about what people say about their company online. Additionally, companies can use Yelp to advertise their products and services.
In conclusion, small businesses can use many online platforms and services to promote their products and services. Companies can connect with customers and create brand awareness by using these tools. Try out a few of these tools and see which ones work best for you!
